I worked as a designer at Solution Tree Press for 7 years. While I was initially hired as a writer and editor, management quickly realized my design skills and transitioned me to the role of book designer (the first on-staff designer in their history). While designing for Solution Tree Press, I fine-tuned my text design process to improve efficiency and accuracy, earning the nickname “Speedy”.
I have included just a few samples of my designs below. (Text designs are available upon request.) See more cover designs here.
Please note that all work shown here is copyrighted by Solution Tree Press and used with permission.
As a designer at Solution Tree Press, I was also responsible for text design. In some cases, I would be able to design for books that I had designed the cover for, but in many cases, I was given a time-sensitive text design that had to connect to a coworker’s cover design. This was the case for both Differentiation & the Brain (red & blue) and 40 Reading Intervention Strategies for K-6 Students (blue & black). Each book design presented its own challenges, including creating illustrations, setting complex tables and figures, creating reproducible worksheets for use by teachers or students, establishing a clear visual hierarchy of headings, etc, while also creating a visually pleasing (but not distracting) and useful design.
Casebound Cover Design
While it was not glamorous, part of my job included creating casebound (hard cover) designs. This wasn’t always an easy feat as the foil had to be applied in one application. In order to avoid issues at press time, I had to simplify cover designs and adjust line weights to similar weights. I also had to calculate the width of a spine using a formula supplied by the printer and update the company logo to one that was optimized for foil stamping at specific spine widths.