One of my first tasks when I joined the team at Edsal was to create a banner and set of icons for the Muscle Rack line of products (steel shelving) for use in Amazon A+ content. The creative brief was simple: use the current logo and create icons that illustrate product features.
I chose to go with a metallic theme since steel is the main component and conveys a sense of strength. I created the textures in Adobe Photoshop and illustrated individual icons in Adobe Illustrator. The final series includes over 30 icons and has improved traffic and sales across all products with the new icons in place.
Please note that all work shown here is copyrighted by Edsal Manufacturing and used with permission.