No matter how big or small a project is, I strive to do more than just “make it pretty”. I have over 20 years of design and copywriting experience that includes art/creative direction, branding, ecommerce copywriting, user experience, creative writing, copyediting, illustration, book design, typography, photography, and web design. I combine these skills with in-depth audience research to help businesses of all sizes find and share their authentic stories so you can:
- Connect with and inspire current and potential customers
- Build lasting relationships with those they serve
- Stand out from all the noise in a meaningful way
I thrive on the challenge of combining and creating engaging images and clear, concise copy for an engaging and effective customer-focused user experience.
Here’s a quick sampling of what I have to offer:
DESIGN
- Brand development & implementation
- Book cover design (case-bound, book jacket, perfect bound, & saddle-stitch)
- Creative direction
- Illustration
- Logo & identity design
- Print design (packaging, direct mail, brochures, etc.)
- Text design (book, newspaper, & magazine)
Ecommerce CONTENT strategy
- Online content strategy
- Marketing strategy
- Platform-specific marketing copy (Amazon, Home Depot, Lowe’s, Wayfair, Overstock, Shopify, & more)
- Search engine optimization (SEO)
- Enhanced content creation (Amazon A+, Wayfair WayMore, Lowe’s, & more)
Writing
- Copywriting
- Editing (CMS & AP style experience)
- Proofreading
- Technical writing
Photography
- Studio lighting for product photography
- Product photography
- Image editing