Girls on the Run of Stark County

GOTR 2014 Fall Festival

Problems: Attracting the GOTR audience to a new venue, competing with many other fall fundraisers, & a limited budget

Solutions: The event staff and I established the theme “Unmask Her Potential”. I created a comic-book/superhero based campaign that focused on inspiring the GOTR audience.

I created a series of printed invitations featured 5 inspiring sayings to provide a fun glimpse of the GOTR mission. In keeping all event-specific text on the back, GOTR fans used the cards as inspirational decorations on folders, in lockers, and on personal & public bulletin boards and enjoyed sharing the cards with friends and family. The 4-color gloss front provided a professional appearance, while the size and 1-color backs kept the project under budget.

I also created a social media campaign that used the comic book bursts and actual quotes from GOTR participants to attract attention to the event.

My roles: Art directing/designing, copywriting, illustrating, & marketing

GOTR 2015 Fall Festival

Problems: Standing out among the many fall fundraisers & a limited budget

Solutions: The event staff and I developed a campaign around the theme “Inspire Her Masterpiece”. The Fall Festival featured local artists transforming a surprise theme into original works of art throughout the event. The pieces were then auctioned off to benefit the nonprofit.

Instead of using a standard size invitation, I designed a 4.724″ x 4.724″ CD insert, allowing us to stay below budget and offer a unique and inspiring professional piece. I chose to print the tickets on uncoated stock, which also reduced printing costs but maintained a consistent appearance.

My roles: Art directing/designing, copywriting, illustrating, & marketing

2016 GOTR 5k

Problems: Standing out among the many other races in the Ohio Challenge Series & growing public participation in the 5k

Solutions: Taking inspiration from the highly successful Fall Festival superhero marketing campaign, I created the SuperSHEro theme to emphasize the women-only aspect of the 5k.

I designed SuperSHEro-themed posters, postcards, & pin-back buttons for use in local businesses and at local events. I also created fun shareable images for use on Facebook and Twitter—some served as invitations (that could also be downloaded and printed on the website) and others  featured quotes from Stark County participants to help share the GOTR mission.

I carried this theme into a running retail partner award submission through Girls on the Run International, earning Second Sole a top 10 ranking in a competition that was open to over 200 GOTR councils throughout the country.

My roles: Art directing/designing, illustrating, copywriting, photo editing, & marketing

GOTR Annual Report & Recruiting Pieces

Problems: Limited printing budget & needing to stand out among local nonprofits and after-school programs

Solutions: Each of the pieces shown above resulted in increased awareness and significant printing savings for the nonprofit: the bifold business card replaced individualized cards (contact information can be handwritten in the white space); the gratitude report condensed the 6-page 8.5″ x 11″ annual report into a more accessible bifold matte finish brochure; and the coach recruitment flyer replaced 2-color 8.5″ x 11″ flyers—the front was designed to extend use by the recipient, as was done with previous campaigns.

My roles: Art directing/designing, photo editing, illustrating, copywriting, & marketing

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